When my mom called me up to pick her up from the grocery store after my work, I immediate told her I will try to be early because I have a meeting. The meeting went for two hours later that afternoon –too short for a teleconference with our big bosses. So I was on time to pick her up. She was just one item away from finishing her shopping. She could not find where the anti wrinkle treatment is placed. When she asked about it, the sales representatives don’t know what she is looking for. Then she remembered, she is buying the wrinkle treatment at the drugstore not at the grocery store.